Tuesday, February 28, 2012
Monday, February 27, 2012
Friday, February 24, 2012
This week will feature commentary from around the Lebanese Blogosphere. This post is from ritakml.info. Thanks Rita!
Advertising: The case of Lebanon
This post was written in collaboration with Beirut Drive-by
The relationship between advertising and the Lebanese population seems to be a very experimental stage. In fact it is amazing how the big advertising agencies we have are failing in this area… Is advertising in Lebanon dead? Did creativity pass away? Hopefully not but when one looks around the streets, TV, magazines etc… Numerous questions and concerns get raised:
Is any reliable research being done before exposing the public to the advertisement? Is there an actual concept that is being developed?
Marketing, Advertising, Graphic Design etc… so many fields that are being mixed up and thought to be one and the same. This is frustrating! Most of the times companies go for: a photo, and few a useless lines. No idea. No message. No concept. Just a mere “Hello, I exist.” Do they even know who their customers are and what appeals to them?
Thursday, February 23, 2012
“Nahla is in each of you” launching campaign.
By Admin I : We’re basically in front of a campaign that we decided to ditch earlier and classify within the range of the campaigns “we don’t do” simply because attacking such a cheap approach can be nonsense, almost like arguing over the new “Al jamal nader wa saab” billboards!
But after the big budget spent on those outdoors filling the streets and the buzz created on social media platforms, covering Nahla became a must.
When first seeing the teasers, we kinda hoped for something interesting to show up, especially that they used pop inspired female portraits, a bit “a la rana salam” and also bringing back last year’s brand protection group’s campaign into memories; but then visuals came random. some having pop women while others showcased cheap stock imagery and a modern almost cliche typeface choice with some flagrant words like “taybe – delicious”, “betsalleh – entertaining” etc..
the campaign only lacked the product reveal, and here we go: It’s a gum! big deal! whether a gum or a beer or a stick of butter, attributing vulgar street slangs used to describe women as cheap objects to an ad is not by any means acceptable! why are we linking women to gum, and why even using such a low class of copywriting that will stick a bad reputation to the already failing brand design!?
Sorry for exposing you to this latest advertising catastrophe, but it’s high time for people to be aware of their socio-cultural role and start questioning the limits brands and consumerism behaviors should never cross!
“Nahla is in each one of you” we hope that’s not very true! (yey, it rhymes!)
Wednesday, February 22, 2012
Kadim Al Sahir: No.1 Arabic Legend
Putting modesty aside for a moment, we say someone is Arab and not Arabic from what I know. Arabic is the language.
Second of all, who proclaimed him the No.1 Arab legend?
Tuesday, February 21, 2012
Three thumbs up....
Why am I so in love with this ad? Simply because, according to the laws of the medical profession in Lebanon doctors are not allowed to do ads on a personal basis, which is why, by managing to circumvent this strict law Dr. Nader Saab (Lebanon's most renowned plastic surgeon) was able to issue his ad, make his target audience understand the product all while staying at the innocent side of the law. For those who do did not get it, the ad says "beauty is rare (which means Nader) and difficult (which means Saab)".... Genius! Golden caviar and champagne for everyone!
Saturday, February 18, 2012
Thursday, February 16, 2012
Wednesday, February 15, 2012
Tuesday, February 14, 2012
Monday, February 13, 2012
Sunday, February 12, 2012
Friday, February 10, 2012
Thursday, February 9, 2012
Tuesday, February 7, 2012
Monday, February 6, 2012
Saturday, February 4, 2012
Thursday, February 2, 2012
Quoting from ELB’s website- Its' About Time to Build on Solid Ground
“Following the tragic event that unfolded Sunday January 15 in Fassouh Achrafieh, one should learn for the future... and quickly.
Emirates Lebanon Bank calls upon all concerned parties to join hands in order to prevent similar tagic events.”
BDBS Editorial*** The grammar mistake on ELB’s billboard as well as the typo and total disregard for punctuation in the text from their website is unacceptable from any company or ad agency, let alone from a bank. It must also be noted that this ad is in response to the tragic collapse of a residential building and the subsequent loss of life, property and homes. The idea of a bank promoting a firm foundation is a strong message, yet in this case it not only is insensitive but is also a premature assumption. The ongoing investigation into the cause of the building collapse is incomplete and there is only speculation as to the real cause of the tragedy. Knowing that this ad is in response to the building collapse makes the images of tumbling blocks used in this ad disturbing.
The billboard ad gives no indication that it’s part of a bigger message via their website. After reading the online message, what once appeared as the misuse of “grounds” versus “ground” has now become a total disaster of an ad campaign. Emirates Bank of Lebanon basically says that from now on, Lebanon shouldn’t do this again. They’ve done a terrific job of stating the obvious. If they wanted to make this ad in response to the tragedy, why not express condolences or have a plan to help finance the rebuilding of lives? Better yet, why not take the money spent on spreading this billboard ad all over Beirut and donate those funds to the Lebanese Red Cross?
News Report Link - Ashrafieh, Lebanon Building Collapse