so what exactly is Exotica? i still have no clue what's the product from these ads
It's a very well estabilshed name in Lebanon. They have a chain of stores selling plants, flowers and landscaping services. They are considered number 1 company in their domain with a very strong brand name. They don't feel the need to show the product. Their strategy is emotions. This campaign for mothers day is not as humourous as the previous one.
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