It's a very well estabilshed name in Lebanon. They have a chain of stores selling plants, flowers and landscaping services. They are considered number 1 company in their domain with a very strong brand name. They don't feel the need to show the product. Their strategy is emotions. This campaign for mothers day is not as humourous as the previous one.
Lebanese are being bombarded in the form of outdoor advertising. Billboards fight for attention. While many cities have beautification and restoration committees, Beirut counts on the creativity of advertisers to add a bit of color and at least temporarily add beauty to crumbling buildings. Here are some of what Lebanese are subjected to on a daily basis. Enjoy or suffer along with us.
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