Pay The Ransom

                       We’ll gladly meet your demands…..          If you would finally end this train wreck of an ad campaign.

Point Of No Return

Ok, Aishti. You win.You have succeeded in producing more ugly billboards in total than all others combined. Mabrouk. Please stop.

Slick One, Aishti

                   You’ve been caught shoplifting, Aishti!
            Marketing In Lebanon has all of the juicy details!!!!!

Christmas Cards From Lebanon

Sagmeister - Aishti Beirut Ad Campaign

It appears that this depressing and widely ignored ad campaign will continue to terrorize Beirut citizens into 2012 as this billboard building changes infrequently. Fellow blogger Rita posted this: My Misadventure At Aishti with her take on the campaign. The interesting part of this campaign is the enthusiasm the agency seems to have for it and the total lack of enthusiasm from Beirutis. It’s too boring to even generate the negative buzz the Lebanese Blogosphere is known for creating. We get that Aishti uses golden-yellow boxes and bags. Yawn……
Sagmeister Inc. created the Aishti Ad [link] (NSFW-some nudity). Here’s what they say about the ad campaign…….
“Advertising Campaign for Aishti, a luxury department store in Beirut. We honed in on Aishti's signature orange gift box, making it the visual centerpiece of the campaign. The box becomes a symbol for the brand, turning into an object of luxury. Campaign images were used in newspapers, magazines, and billboards in the Middle East.”
Credits-
Art direction: Stefan Sagmeister
Design & Direction: Jessica Walsh
Design: Jong Woo Si
Photography: Bela Borsodi, Henry Hargreaves
Retouching: Lutz and Schmidt
Created: 2010
Categories: Advertisement

Lebanon Hostage Crisis

             The longest running ad campaign in recent history continues to hold the citizens of Beirut hostage.                             Stay tuned for any updates.

Do You Get It?

                                        Nope. Next.

Extreme Home Makeover : Beirut Edition

2nd Place- Mango, and a warm welcome to Beirut, Scarlett, Regards to Penelope...we miss her.

Grand Prize Winner- Aishti...This old house never looked so good!

Well done!!!

A long time ago, Aishti ads were sleek, colorful and sophisticated. Now we seem to be stuck with the dreary and boring ad campaign [link] that just won't end. *Originally posted 9/20/09

You Paid How Much For That?

Perhaps Aishti’s ad people are hearing the same question that Aishti shoppers usually hear…
Aishti's $10million Ad Campaign[Link]

Fast Forward

Aishti ads have been featured many times on this blog. Last year, Aishti's ad campaign took a strange turn. Yellow shoe boxes started showing up. The models were gone. Yellow bags took their place. The shoe box appeared on a spider's web. Boxes were stacked and a yellow star placed on top for Christmas. The yellow box is still here but now with a not-hot model on a yellow boat. Tarek at Beirut/NTSC seemed to have an explanation for what was going on and Danielle from This Is Beirut said Sagmeister and Jessica Walsh were the forces behind this ad campaign. **These ads are dark, boring, vague and seemingly without end. It's hard to see how this ad has anything to do with what they sell at Aishti. If the point is to bring awareness to a social cause, to raise money or to demonstrate Aishti's corporate conscience, the point is easily missed. Here's a notion, why not take the cost of this ad campaign and donate it to a good cause and spare us.

This is Beirut, we like our ads sexy, edgy and anything except boring. Take a "Drive-by" and you'll see!

**opinion

Cut It Out

                                 Who needs real models?                                  Cut-outs look better too.
   What’s next? Shadow puppets?  Etch-a-sketch?  Sand Anime ?

Top Ten Things Women Want

Here’s a hint. It’s not a big, black, shiny spider with really long legs.

Boxing Day

                        Lots and lots of boxes……….

Plain Brown Wrapper

Just as Playboy Magazine is hidden from view with a plain brown wrapper, Aishti (go to aishti > women > winter looks) has followed in the Playboy tradition. No porn here, just advertising “art”.

X and Y Coordinates

Where 2 lines cross is called their point of intersection.

Perhaps a parallel postulate?