It's definitely gold. Your blog is so original. One would never think that billboards on roads would make an interesting blog. You inspire me.
What a nice comment from @zakton! It's true @bdbs!! :D Still not sure about this new art direction by Aishti. It's rumored that they paid somewhere upwards of 10 million to hire legendary designer Stefan Sagmeister to head their campaigns.. http://www.sagmeister.com/node/226
Thanks Danielle :) Aishti started this ad campaign late last year and this is the first one that was really eye-catching. Mostly they've been gold shoe boxes in various configurations. It's kinda boring against the backdrop of Beirut's sensationalism. Where are the Aishti models??
I heard it was 20 Million!