Yeahh hmm there is a lot going on in these ads..1. Who decided that gorillas equate to evolution, elephants to longevity, lions to elegance, and bears to power? And why? 2. What does any of this have to do with kitchen appliances?!?WEIRD.Have the creative rationale behind it? Please, do share.
I am sure some cretin at a creative department is expecting a Cannes award for this. thisisbeirut: There is no "rationale" for there is no "creative". beirutdriveby: I think there is a zoo in Beirut. Think again and you might find it ;-)